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Details of Expertise

I specialize in Lanham Act issues related to marketing, marketing research, questionnaire design & statistical issues. I have conducted surveys on: confusion, dilution, genericism, secondary meaning, false advertising, right of publicity, celebrity advertising, pricing strategy, pioneership & international advertising. Consumer behavior expertise incl rumor & information processing. I have assisted such individuals as Muhammed Ali, Taylor Swift, Rock Group “Boston,” The “Doors,” Bill Medley & Kareem Abdul Jabbar & such companies as AT&T, Coca Cola, Pinkberry, MGM, Samsung, Lexus, AMEX, WeatherTech, the State of California & New York St. Attorney General. Appeared against President Trump in the Trump University Class Action, and on behalf of Fox in Fox v. Dominion.

Licenses and Certifications

BBA; MBA (Statistics); Doctorate (Marketing Research & Strategy)

Education

B.B.A., M.B.A. (Baruch College) PHD NYU

Years in Practice

30

Number of Time Deposed/Testified in the Last Four Years

8

Additional Information

Working as an Expert Witness since 1994. 60+ depositions & 9 trial experiences. Education: BBA (Statistics) Bernard M, Baruch, 1974; MBA (Statistics) Bernard M Baruch, 1977; PhD (Marketing) New York University, 1984. Previous Positions/Appointments: Taught Statistics at Baruch College & Marketing/Marketing Research at NYU, USC, Stony Brook and the Drucker School of Management as well as CSUN. Honors & Awards: Golden Apple Award winning teacher and Dean’s Scholar, Best Teacher in the Grad School of Business at Stony Brook, 2008. Number of Publications: 50+. Professional Societies: Assn for Consumer Research; Amer Marketing Assn; Academy of Marketing Science. Fees: $950 for deposition, trial and consultation